Brainstorm

A Brainstorm Session: How to Brainstorm and Harvest 'Bolts From The Blue'!

During the late 1930's and early 1940's, advertising director Alex Osborn developed a technique for generating new product slogans and ad campaign ideas amongst his employees. He would meet with his group around a table, outline the problem and then have them generate ideas willy-nilly. Out of the scores of ideas generated, a few would turn out to be real gems. This idea-generating activity evolved and became known as "brainstorming" and it is still being used by top companies and creative individuals all around the world...

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