Monday, April 18, 2005


A Brainstorm Session: How to Brainstorm and Harvest 'Bolts From The Blue'!

During the late 1930's and early 1940's, advertising director Alex Osborn developed a technique for generating new product slogans and ad campaign ideas amongst his employees. He would meet with his group around a table, outline the problem and then have them generate ideas willy-nilly. Out of the scores of ideas generated, a few would turn out to be real gems. This idea-generating activity evolved and became known as "brainstorming" and it is still being used by top companies and creative individuals all around the world...

See rest of article here.


Post a Comment

<< Home

inventing dreams brainstorming systeminventing dreams brainstorming system